Amazon and Directv sign agreement for Prime Video in casinos
Amazon and Directv have signed a multi-year agreement that will bring Prime Video’s exclusive Thursday Night Football lineup to NFL fans who visit more than 300,000 sports bars, restaurants, hotel lounges, casinos and sportsbooks, retail shops and services, and many other worldwide locations.
Directv for Business is now delivering live TNF action to local pubs all over the world, on top of the well-known national chains. Fans who visit any of the venues will be able to receive Thursday Night Football’s extensive pregame, halftime, as well as postgame coverage.
All existing Directv for Business customers who subscribe to Business Entertainment, Business Xtra, Commercial Entertainment, Commercial Xtra, Commercial Choice PLUS, or the Spanish-language Commercial Mas Ultra, will automatically receive the new Prime Video TNF feed for no additional charges.
The first TNF game that will be available to commercial accounts via Directv for Business is the final NFL preseason matchup on 25 August.
The partnership will also include the entire 15-game complement of regular season Thursday Night Football games, starting on 15 September.
Rob Thun, Directv Chief Content Officer, commented: “The sports media landscape continues to evolve rapidly, and the focus on delivering a great experience to our entire range of customers must remain at the center of that evolution.
“This agreement between Amazon and Directv for Business comes at an important time when more streaming companies are obtaining exclusive rights to marquee sports programming and fans want to cheer on their teams at home and while out at bars, restaurants, and other businesses with friends, family, and coworkers.”
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