IMG Arena’s Golf Event Centre offers more than 35,000 betting markets per tournament, with bettors having access to a range of new betting markets through the integration, including distance of longest drive, total putts on the next hole and next hole score.
The markets will be available across the leading tours and tournaments, including the PGA Tour and DP World Tour.
“Since our entrance into the US market, we’ve seen wagering on golf grow immensely, and there continues to be an increased appetite from bettors to go beyond the traditional bet types and tap into live markets,” said PointsBet USA Chief Strategy Officer Eric Foote.
“Live betting is without a doubt the future of sports betting and the interest among the golf community is there. With the addition of IMG Arena’s Golf Event Centre, we’re catering to this demand all while ushering in a new viewing experience for fans that gets them closer to the greens.”
PointsBet noted that wagering on golf has grown significantly since it entered the US market, with its golf handle increasing 23% year-on-year, and its golf live betting handle increasing 25% year-on-year.
IMG Arena Chief Commercial Officer Max Wright commented: “PointsBet is focused on providing its customers with a premier betting experience.
“The Golf Event Centre is an incredible product that allows operators the ability to genuinely differentiate their sportsbook offering on one of the world’s most popular sports.”
Bettors can utilise live data and statistics to best inform their betting selections, such as course and hole maps and shot-by-shot data for every player, while users will also have the opportunity to watch live streaming from two par three holes per tournament within the app.
Scott Warfield, Vice President of Gaming at the PGA Tour, commented: “The Golf Event Centre is a first-class product that will significantly diversify the betting options for golf fans all over the globe.
“PointsBet USA is an Official Betting Operator of the PGA Tour and acquiring the Golf Event Centre will be a dynamic addition to its golf offering that will allow them to grow and distinguish themselves in the marketplace.”
