The deal will see the groups integrate their respective solutions in a bid to elevate the experience of fans, spectators and guests within sporting and other mixed-use venues throughout the globe.
“This strategic agreement with 1839 Labs represents an important opportunity to showcase the Venuetize platform’s unique mobile-focused consumer-engagement capabilities, while also improving the platform to pursue other opportunities, with an emphasis on racetracks around the world – such as F1, NASCAR, MotoGP and other motorsports, which is a growing global market opportunity,” said Everi Executive Vice President and FinTech Business Leader Darren Simmons.
“As a leading mobile platform provider in the sports, venue and entertainment markets, Venuetize is an important component of our focus on mobile-first growth initiatives.”
The long-term partnership is set to commence with the initial mobile deployment specific to the Balaton Gate Motor Speedway, which is scheduled to open this spring. Based in the Lake Balaton region of Hungary, the venue is a new FIA grade A racetrack that is Formula 1 and MotoGP compliant.
1839 Labs CEO J.P. Bonin commented: “We are excited to be working with solutions that will greatly enhance the fan and team experiences while delivering new revenues to the venue owners.
“After significant market research, we concluded that Everi’s Venuetize platform provides a key component to our Smart Buildings IoT ecosystem being deployed throughout all the Balaton Gate projects. 1839 Labs, in combination with Venuetize, is creating specifically tailored fan engagement tools and other mobile-first hospitality elements.”
