David Fausel has been appointed as Director of Advertising for the Mohegan Sun resort.
In his new position, Fausel will be responsible for planning and carrying out all Mohegan Sun brand and entertainment advertising. He will also oversee collaborating with Mohegan Sun's advertising agency partners at TAXI, Mintz + Hoke and Media Storm.
Fausel will also work to ensure that the new advertising campaign "All in for Mohegan" for Mohegan Sun continues to be a success.
He is a well-known face for the Mohegan brand and brings more than 20 years of advertising experience to Mohegan's property. From 2004 to 2010, he led a marketing modernisation initiative that increased the use of digital, social and CRM efforts through the ad agency Kirshenbaum Bond + Partners.
Further, he has used his experience to generate significant initiatives for companies including Cisco, Nike, American Express, Microsoft, Intel, T-Mobile and others.
George Galinsky, SVP of Marketing Communications at Mohegan, said: “We’re excited to welcome David ‘back’ to Mohegan Sun, this time as the leader of our Advertising team and all that it strategically encompasses.
“David’s knowledge of industry trends and range of experiences using marketing innovation to create significant business impact make him an extremely valuable asset to our Marketing Communications department.”
Meanwhile, Charlie Villanueva was hosted by Mohegan Sun at the FanDuel Sportsbook on 1 April.
For the NCAA March Madness Final Four games, a meet-and-greet event was conducted at the Mohegan Sun FanDuel Sportsbook.
