TrueLayer and William Hill have announced a partnership that will see the gaming operator use the former's payments product in the UK, for instant pay-ins and payouts.
The Instant Bank Transfer option will allow William Hill customers to quickly pay into their accounts, while also being able to transfer winnings straight into their bank account in a short space of time. Payments from TrueLayer are authenticated directly with the players' bank, ensuring PSD2 and SCA compliance.
Research conducted by TrueLayer and YouGov found that 8 in 10 European players, when choosing their betting provider, consider quick payouts as an important feature, so this deal will be key in helping William Hill’s growth.
Payments Manager at William Hill, Laura Manning, said: “William Hill greatly values customer experience and partnering with TrueLayer is an important power move in providing a top-notch service to our clients.
"By using their unparalleled payment solutions, we’re able to offer instant payment options whilst providing reliable and secure services and keeping our commitments to helping our customers stay in control. Integrating with TrueLayer was seamless – they’re an agile company with a nice, smart team that’s easy to work with.”
VP of iGaming at TrueLayer, Roberto Villani, said: “Working with William Hill, one of the biggest gaming brands in the UK, is a further testament to how TrueLayer is delivering the best in class instant payment experience to players.
"End users value instant experiences: by embracing the innovations of open banking, William Hill have shown the importance of prioritising the player experience.”
At the end of September, William Hill announced a partnership with sports technology platform, Twenty3, to help deliver content to its customers.
