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Xtremepush expands into Brazil with Playr.Bet

The Xtremepush customer engagement platform aims to cater to various industries, including sports betting, iGaming, eCommerce, publishing and financial sectors.

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Omnichannel customer engagement platform Xtremepush has announced its expansion in the Brazilian market through a partnership with Brazilian sportsbook operator Playr.Bet.

The collaboration aims to provide Playr.Bet with customer engagement solutions to improve marketing ROI and player retention.

Xtremepush's platform, known for its real-time customer data platform (CDP), is integrated with iGaming platform provider GiG. This integration enables Playr.Bet to gain real-time insights into player behaviour, facilitating the delivery of personalised and timely marketing communications.

The suite of optimisation and automation tools offered by Xtremepush, coupled with its CDP, aims to empower Playr.Bet to offer hyper-personalised player experiences.

Playr.Bet joins a growing list of operators in Latin America that have partnered with Xtremepush, following agreements with Betsul and Arena Esportiva in the region.

Robbie Sexton, Director of Partnerships and Sports Betting & Gaming at Xtremepush, commented: “We are absolutely thrilled to have gone live with Playr.Bet and thank them for showing their faith in our customer engagement platform.

"Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention. We look forward to a long and fruitful partnership.”

Xtremepush has been actively expanding its presence in the sports betting and iGaming industry. The company recently acquired Thunderbite, allowing it to integrate gamification and loyalty programs into its offerings.

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