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Betsson secures global sponsorship for Atlético Nacional

Operator Betsson has emerged as the new global main sponsor for Colombia's most successful football club, Atlético Nacional. The three-year agreement signifies a significant change for the club, introducing a new logo on their jerseys for the first time in 23 years.

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Atlético Nacional expressed their excitement about the partnership, stating: “We welcome Betsson with open arms – a company with a global presence and expansion projects in Latin America that aligns with our goal to be a reference in international football. Together, we are sure that we will conquer great titles.”

Established in 1947, Atlético Nacional boasts an impressive track record with 33 titles, two of which being Libertadores Cups. Beyond providing financial support to the club, known as Los Verdolagas, Betsson aims to be an active sponsor, injecting interactive elements and surprises for the fans.

Jesper Svensson, CEO of Betsson Operations, commented: “We are honoured to be the main sponsor of the legendary Rey de Copas (King of Cups), the biggest and most successful team in the history of Colombian football. 

“This partnership, occurring as Betsson just celebrated its 60th anniversary, further solidifies our position as a leading supporter of Latin American sports. Recognising the immense passion stirred by Nacional, we are committed to providing fans with unforgettable moments, offering them a football experience like never before.”

Beginning with the 2024 Colombian football season, the Betsson logo will grace the jerseys of both the men's and women's teams of Atlético Nacional. As the teams prepare for the upcoming season, the primary focus remains on clinching as many trophies as possible in the scheduled tournaments for the year.


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