WA.Technology has secured a partnership with provider of fan engagement solutions, Fans United.
Fans United’s platform offers a wide range of interactive features to help businesses connect with their fans even further, by fostering engagement, loyalty and revenue growth.
In this deal, Fans United will offer WA.Technology diverse interactive elements such as prediction games, trivia and player ratings.
These features will be used to enhance the overall betting experience for clients’ players of WA.Technology’s specialised fantasy brand, WA.Fantasy, helping to increase player acquisition, engagement and retention for clients.
WA.Technology CEO Tim Scoffham said: “By partnering with Fans United, WA.Technology showcases our commitment to offer better fan engagement solutions to our clients through our WA.Fantasy solution. This strategic alliance enables us to enhance and broaden our fantasy offerings, ensuring our clients and their end-users can access the latest and most innovative technology for an existing user experience.”
Fans United CEO, Stilian Shishkov, added: "We are excited to partner with WA.Technology to expand our reach within the betting industry.
"First-party data from highly engaged users is fundamental to any successful digital business nowadays. This collaboration will enable betting operators to leverage our advanced fan engagement platform, offering users a dynamic and immersive sports betting experience. We look forward to working closely with WA.Technology to deliver unparalleled solutions to our mutual clients."
At the start of this month, WA.Technology entered into a joint venture with NE Group to launch WA Africa, expanding its presence into African markets.
