FanDuel has announced a multi-year partnership with the Carolina Panthers as an Official Sports Betting Partner.
This collaboration precedes the upcoming launch of mobile sports betting in North Carolina on 11 March and is aimed at engaging sports fans across the state.
As part of the agreement, FanDuel will utilise Carolina Panthers team marks across various marketing channels and collaborate on digital and social media content.
Additionally, fans can expect to see digital signage and exclusive events at Bank of America Stadium.
To mark the partnership, FanDuel TV's ‘Up & Adams’ with Kay Adams will broadcast live from Bank of America Stadium on 6 March, featuring appearances by Luke Kuechly and other members of the Panthers organisation.
‘Up & Adams’ is a weekday show airing at 11:00am ET on FanDuel TV, FanDuel TV+ or YouTube.
Mike Raffensperger, FanDuel CCO, said: "Bringing FanDuel to sports fans across North Carolina is an important moment for our business and we are thrilled to be able to work with the Carolina Panthers to introduce their fanbase to America's number one Sportsbook. We look forward to supporting the team next season and to engaging the passionate sports fans across North Carolina with our product."
Kristi Coleman, Carolina Panthers President, added: "We are thrilled to welcome FanDuel as an Official Sports Betting Partner. As we look ahead to the 2024 season, we're excited about the opportunities this partnership presents to deliver unique and engaging experiences to our fans while they are in North Carolina."
In addition, individuals aged 21 and above in North Carolina can now pre-register on the FanDuel Sportsbook app. New customers who pre-register between now and 10 March will receive $100 in Bonus Bets following the 11 March launch of mobile sports betting.
Furthermore, customers who make their first wager of at least $5 starting at 12pm ET on 11 March will receive an additional $200 in Bonus Bets, which can be used on various sports events.
In a related development, FanDuel recently acquired BeyondPlay, a B2B iGaming technology company. The acquisition will see BeyondPlay become part of FanDuel Casino, enhancing the company's iGaming product offerings.
