GambleAware: Over 100,000 people used self-assessment tool since it launched last year

The tool was launched as part of the ‘Let’s Open Up About Gambling’ campaign.

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GambleAware has noted that more than 100,000 people have used its self-assessment tool in its first year of use.

The online assessment was launched in April 2023 and is a completely anonymous and self-completed test.

It can be used by people who gamble themselves, as well as those who are being affected by someone else's gambling habits.

The self-assessment tool asks questions about whether there are worries about the gambling in question, if the gambling is causing difficulties or if the gambling is more than they can afford.

Out of the 100,000 people who used the tool, 28,000 then reached out for further assistance, either through the helpline or live chat tool.

Zoë Osmond, GambleAware CEO, said: “The figures released today underscore the critical role third-sector services play as part of a whole system approach to addressing gambling harms.

“As we approach the Government’s planned announcement around the structure of the new system, it’s imperative a comprehensive prevention-led approach is prioritised, including increased investment into free, confidential support services, educational initiatives, public health campaigns and digital resources, which allow for a tailored approach for all communities across Great Britain who need our support.”

For those who request a consultation with a trained advisor, this will include a 20-30 minute conversation, which will cover both general advice and specific information.

Alexia Clifford, GambleAware Chief Communications Officer, said: “We are encouraged to note the impact of this important campaign – with more than half of our target audience (56%) responding by taking proactive steps, such as reducing gambling, monitoring activity, and engaging in open discussions about their concerns.

“These figures show the critical importance of prevention and early intervention in safeguarding individuals from the harms of gambling."

GambleAware has also reported a 24% increase in people reaching out to the service in the past year.

Responsible gambling is serious business, not just for charities, but for regulators too. 

The Gambling Commission recently penalised bet365 with a £582,120 ($737,336) payment for AML and social responsibility failures.


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