Betfred Founder Fred Done has invested in GGIntel, a Manchester-based business focusing on esports news, entertainment and media.
The start-up will focus on providing bespoke content, global event and tournament information, and breaking industry updates.
Esports betting has risen significantly in popularity since the early 2010s, with brands such as Red Bull and ESPN becoming sponsors of the Multiplayer Online Battle Arena (MOBA) and Real-Time Strategy (RTS) streamed games featuring titles such as League of Legends, Super Smash Bros, Counter-Strike and Overwatch.
Parimatch CEO Sergey Portnov told Gambling Insider last year he does not believe sports like football will compete with esports online in the future.
It is estimated the total global audience of esports is 454 million viewers, with revenue of over $1 billion; by 2020, esports viewership is expected to exceed 600 million.
Done said: "Esports is only going one way and that’s up, and I’m really excited to be involved with GGIntel.
"I’m looking forward to working with this small but passionate team to create a unique business in an emerging sector."
GGIntel Managing Director Chris Young said: "I am delighted to have launched GGIntel in one of the most rapidly growing and exciting industries in the world.
"The aim of GGIntel is to be the global leader in providing transparent, in-depth esports information and education through engaging content written and produced by experts in the field."