Genius Sports signs deal with Snapchat for new NFL lenses  

The partnership will go live on September 17, when the lenses debut at the LA Rams vs 49ers game. Genius Sports has signed a new deal with Snap that will see it power new lenses on the social media app Snapchat. The lenses will feature live NFL scores and replays for ‘Snapchatters,’ while being exclusive to Verizon 5G customers. Matt Ryter, VP of Sales, Media & Fan Engagement at Genius Sports, said of the new partnership: &ldqu...