With the European iGaming industry slowly becoming ever more saturated and fragmented from a regulatory point of view, most operators are finding it difficult to keep flourishing and expanding in the current market scenario. It is due to this increasingly challenging context that operators are setting their eyes on exploring opportunities residing in other new and emerging markets, primarily in Latin America.
And with a population of 210 million with a clear propensity for gambling, a huge sporting culture, and a regulatory rehaul for the local iGaming market on the horizon, many leading industry experts deem Brazil to have all it takes to establish itself as the leading market in the region, and one of the biggest from a global perspective.
In its latest Industry Report “Brazil Betting Focus: LatAm’s Largest Regulated Market in the Making?”, leading platform provider BtoBet analyses the strengths which characterise the local market.
The Report gives detailed information regarding the country’s:
- high mobile connectivity,
- its strong internet penetration,
- mobile and fixed internet connection speeds and respective year-on-year changes,
- share of web traffic by device, and
- in-depth financial inclusion factors.
BtoBet’s “Brazil Betting Focus” also gives a detailed look at the upcoming regulatory reforms, the current market composition, and the proposed license and taxation systems.