Entain highlights ‘sportainment’ movement ahead of Fury/Paul bout

Entain has highlighted the rise of exhibition fights and ‘sportainment’ ahead of this weekend’s boxing match between Tommy Fury and Jake Paul. The highly-anticipated bout between Fury and Paul has been cancelled twice, but is now set to finally take place on 26 February. Entain noted that the duo – through various altercations both in person and on social media – have helped bring a substantial number of fans to the...