Below, Altenar's market expert & Sales Manager, Diego Salas, takes you through three key LatAm markets as competition increases across Latin American betting landscapes.
Colombia
With Colombia’s booming market, what does the future hold for this market space?
“We expect to see greater regulation in the space and this in turn will drastically affect the success of the region and the calibre of competition that comes to Colombia as a result. Here, Colombia-based operators can begin to build on the well-laid flagstones that have been built by its existing market space, growing with Altenar, adapting to the market as it changes.”
What SB features and markets are popular in this country?
“We find the bet builder, early payout, and a host of our other features and tools are popular within Colombia. Not to mention our extensive sports portfolio on international soccer leagues that have proven time-and-time-again to be a firm favourite for the region, taking almost 80% of traffic for this region. As well as offering odds on American sports from the NFL and MLB.”
"Operators and their providers must remain agile when it comes to Colombia’s market space"
How will Colombia keep players entertained as the competition increases?
“Operators and their providers must remain agile when it comes to Colombia’s market space, this means actively seeking new markets and sports to offer to players, new ways to implement betting features to enhance the gaming experience, and above all else, ensuring the low-latency and high-availability that Altenar is well-known for.”
What will and what is Altenar doing to improve the market position of its operators?
“We offer a 360 operation for our betting operators, from creation to maintenance, we ensure that our newest products and services are at your disposal, market and audience knowledge is well-implemented into your product through the likes of our widget interface, and increasingly offer greater levels of personalisation.”
Mexico
What SB features and markets are popular in this country?
“We have found that some of our more popular SB features for Mexico have been 0% margin, early payout and bore draw while the country explores a host of preferential markets like European football leagues and American sports like MLB. On top of this, our operators have found great success while using our customer segmentation and it's something we, here at Altenar, are very proud of.”
Will American and European sports take a stronger hold on Mexico’s players?
“100%, as availability and accessibility brings more global leagues to Mexico, players are increasingly demanding this type of sports content while being able to ensure that the data and sports information they’re receiving is of the highest quality. With Altenar, operators can offer this to their Mexican players in abundance.”
With an eye for risk management, how does Altenar ensure it’s done well for the region?
“We incorporate the flexibility and stability that rests at the core of our sportsbook technology and internal operations, our risk management ensure the safety of operators and players within the space and as a result allows operators to benefit from Odds Compilation, Monitoring Betting Patterns, Setting Betting Limits, Managing Liabilities and Continuous Monitoring to detect any potential malicious acts or abnormalities.”
"Players are increasingly demanding this type of sports content while being able to ensure that the data and sports information they’re receiving is of the highest quality"
What do you foresee evolving in this region?
“Esports and virtual gaming is becoming increasingly popular within the space and we see this type of content becoming vastly more popular in the coming years. On top of this, more and more land-based operators are seeing online as an alternative to their traditional businesses and are looking to open up to new verticals.”
Brazil
How can an operator increase their brand awareness and player loyalty throughout Brazil’s market?
“Brazil is a fascinating market space and offers inordinate potential for great player loyalty and brand awareness as the country is home to sports lovers and bettors. Here, offering local and global content is a must, as is offering support to players through offering a plethora of access points through device types.
Altenar looks forward to greater regulation in this region moving forward and is well-equipped to offer a competitive product once this occurs.”
How does trading affect a sports betting business and how could implementing this evolve Brazil’s betting landscape?
“Trading can increase profitability, flexibility, reduction in risk, increase market knowledge, offer greater control for operators and add greater diversification to their product over time.”
"We will see increased competition in this market as greater regulation grips the landscape"
What SB features and markets are popular in this country?
“We find the market space enjoys our bet builder function, early payout and bore draw as well as local sports content we offer and a host of American sports as well. On top of this, Brazil is famous for its love of esports and with Altenar operators can offer a host of must-have leagues.”
What insights can you offer into Brazil’s landscape?
“We will see increased competition in this market as greater regulation grips the landscape. We think this will bring more operators to the area and offer the opportunity to increase technologies in the space, content accessed there and allow players to bet in safer gaming environments.”
