MiFinity CEO: Payments innovation and growth in 2024

CEO of MiFinity, Paul Kavanagh, speaks to Gambling Insider about the company’s plans for 2024, the next chapter of payments innovation, new opportunities for growth and MiFinity Bonus. 

in depth 26 01

What are MiFinity's key goals for 2024, and how do they fit into the company's overall mission? 

MiFinity has established clear goals to support continuous improvement and growth in revenue, technology, and talent development. Our first objective is to increase transaction volumes by designing strategies that boost user engagement and increase the number of transactions processed through MiFinity's platform. We also plan to introduce new revenue streams by exploring and implementing innovative financial products or services that align with customer needs and market trends. MiFinity's focus is on customer retention and satisfaction through improved services, leading to increased customer lifetime value.  

Our first objective is to increase transaction volumes by designing strategies that boost user engagement and increase the number of transactions processed through MiFinity's platform

Expanding into different markets is another key goal for us. Through our market research, we have identified new regions such as Brazil and Asia with high growth potential and demand for fintech services. As a company, we navigate and adhere to regulatory requirements in target markets, ensuring legal and operational compliance. We are also developing strategic partnerships with local financial institutions, businesses, or regulatory bodies to facilitate market entry and establish credibility.  

All of the above allows us to deliver on the company's overall mission, which is centered around customer-centric innovation. We aim to drive product development that aligns with MiFinity's mission of empowering users with accessible and innovative financial solutions.  

We also aim to promote financial inclusion globally by exploring opportunities to expand services to underserved populations. In addition, we integrate sustainable practices into business operations and contribute to social initiatives that reflect MiFinity's commitment to corporate responsibility. Investing in technology and staying at the forefront of technological advancements is key to our continued success. We constantly review emerging technologies such as blockchain or artificial intelligence to maintain a competitive edge and meet evolving market demands.  

Finally, our success is based on talent development and team collaboration. We will continue to attract and retain top talent to drive innovation and support the company's growth objectives. We encourage cross-functional collaboration between different teams within the organisation to ensure alignment with strategic goals and effective execution. 

Where does MiFinity see itself in the payments landscape by the end of 2024, and are there specific areas for growth? 

MiFinity main aim to position itself as a key player in the global payments landscape, emphasising its commitment to facilitating seamless and borderless transactions. This would involve: 

International Expansion: MiFinity may look to expand its presence in key markets worldwide, strengthening its position as a global fintech player. 

Diversification of Services: The company aims to diversify its range of financial services, offering solutions beyond traditional payments, such as currency exchange. 

Technology Leadership: MiFinity will strive to maintain a technological edge, adopting and implementing cutting-edge technologies to enhance security, speed, and overall user experience. 

Areas for Growth in LATAM: In Latin America, MiFinity will focus on capitalizing on the region's growing digital economy and increasing financial inclusion.  

What’s more, potential areas for growth could include: 

Partnerships with Local Institutions: Collaborating with local banks, financial institutions, and businesses to establish a strong foothold and navigate regulatory landscapes. 

Tailored Solutions: Offering payment solutions tailored to the specific needs and preferences of consumers and businesses in LatAm. 

The company aims to diversify its range of financial services, offering solutions beyond traditional payments, such as currency exchange

Enhanced Customer Education: Investing in initiatives to educate customers and businesses about the benefits of digital payments, thereby increasing adoption rates. 

In Asia, a diverse and rapidly growing market, MiFinity will pursue strategies such as: 

Market-Specific Products: Developing products and services that cater to the unique demands of various Asian markets, considering cultural and regulatory nuances. 

E-commerce Integration: Capitalising on the booming e-commerce sector in Asia by providing seamless and secure payment solutions for online transactions. 

Mobile Wallet Integration: Recognising the prevalence of mobile payments, MiFinity will focus on integrating with popular mobile wallet platforms in the region. 

As a market leader in the fintech space with a "payments without borders" approach, MiFinity will emphasise: 

Cross-Border Solutions: Strengthening its capabilities for facilitating cross-border transactions with minimal friction and cost. 

Regulatory Compliance: Ensuring compliance with global and regional regulations to build trust and credibility among users and partners. 

Innovation Hub: Establishing itself as an innovation hub in the fintech sector, continuously introducing new features and technologies that set industry standards. 

In 2024, MiFinity's objectives will be specifically focused on expanding and developing our Brazilian and Asia customer base markets to match our successful European business growth

Are there any plans to enter new markets or regions in 2024?

MiFinity will be tailoring our goals and strategies to specific regions based on market dynamics, regulatory environments, and customer needs. In 2024, MiFinity's objectives will be specifically focused on expanding and developing our Brazilian and Asia customer base markets to match our successful European business growth. 

How does MiFinity Bonus contribute to fostering customer loyalty and engagement? 

MiFinity launched MiFinity Bonus, an exciting casino showcase site, as part of its latest customer engagement initiative. MiFinity Bonus provides a central platform for accessing special offers and exclusive deals from MiFinity’s partners across multiple industries, including iGaming, Forex and travel.  

MiFinity Bonus provides a reason for ongoing communication with customers. Regular updates about bonus offers, promotions, and personalised messages will keep customers engaged and informed. 

For the most accurate and detailed information on how MiFinity Bonus specifically contributes to customer loyalty and engagement, you should refer to the latest information provided by MiFinity or contact its customer support. 

Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...