Aaron Phelps: Preparation and agility needed to stay ahead of the pandemic

This article originally appeared in the November/December edition of Gambling Insider magazine: Aaron Phelps, account director, US, at Digital Fuel Marketing, oversees media buying globally and here he details various ways to help sportsbooks stay ahead of the pandemic. It’s not new to say COVID-19 has changed how we operate in 2020. In fact, like me, you might have rolled your eyes when you read that, having no doubt heard the same phrase...