The thinking behind reality TV betting

When you think of bookmaking today, what comes to mind? If it’s huge stands at ICE London, complex trading algorithms, swathes of technical staff and software specialists, you’d be along the right lines. Pick any page in this magazine at random and, regardless of whether retail or online gaming is being assessed, you’d be odds-on to read about something computerised. The above is, frankly, obvious. Bookmaking and the compilatio...