PRODUCT REVIEW: KONAMI – SYNKROS

By Gambling Insider
More than ever before, casinos are merging data from across brick & mortar and digital environments to capture a total view of patron worth. It is one of the reasons casino management systems continue to grow in importance.

“The potential for management systems to drive results is contingent on the accuracy and usability of the data, as well as the system’s available tools to take action,” said Jay Bertsch, Senior Vice President & CCO at Konami Gaming, Inc. “Understanding this, we developed SYNKROS with the industry’s most reliable core infrastructure for dependable real-time data down to the game theme level; funnelled that data into accessible reports and analytics for actionable insights; and supported this with a robust marketing suite for operators to drive incremental revenue through customisable programmes.” 

Konami’s SYNKROS casino management system empowers operators to capture and compile data through all connected areas of the property. This provides a broader understanding of unique patron demographics, to reach each individual with relevant communications and offers – to ultimately optimise reinvestment. 

“Konami has been in the casino systems business since 2001 and today our core technology supports over 400 venues of all sizes and sectors,” said Bertsch. “As one of the industry’s top systems, Konami’s SYNKROS is best known for its reliability, marketing tools and robust data. SYNKROS reaches a wide range of property types – everything from large destination properties, to cruise ships, local casino stops and entire multi-property portfolios.” 

SYNKROS is also active in driving a variety of cashless and cardless solutions to the casino floor. Konami has been active in these areas for years and its technology has proven successful.

“When properties have the tools to reach and connect with players better than competitors, that’s incredibly powerful in any market environment. It drives increased customer satisfaction, helps fulfil promotional objectives, and creates a differentiated guest experience and brand loyalty,” said Bertsch.

Konami’s SYNKROS casino management system serves operators in markets around the globe. 

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