Published
OnlineSports Betting

Simplebet CEO: “Micro-markets turn sports matches into millions of little games”

US sports betting firm Simplebet is looking to shake up the in-play US betting market, through its distinctive micro-market business model.

banner_playaction

The B2B product development company uses real-time technology and machine learning to provide betting opportunities for casual sports fans, focusing on betting markets on individual plays within US sport, significantly increasing better engagement.

Simplebet co-founder and CEO Chris Bevilacqua spoke exclusively to Gambling Insider about how the company uses micro-markets to provide consumers with added betting opportunities.

"Micro-markets are all user versus the house, this isn’t a peer-to-peer daily fantasy type offering,” explained Bevilacqua.

“We’re talking about betting opportunities that result in minutes or seconds, unlike the traditional markets which result over the course of a two or three hour game.

“So when we say micro-markets, it really is taking two and three hour basketball games, baseball games and football games and turning them into millions of little games.”

The company has ambitions to power the future of fan engagement across the US, starting off with basketball, American football and baseball.

“If you look at our first three products – NBA, NFL and MLB – in 2020 alone, we’re able to bring the market between those three sports across every single game, about 2.5 million new markets,” added Bevilacqua.

“Baseball is almost a million and a half of those, football is about 600,000, and NBA is about 750,000, and those are just the early markets.

“We have derivative markets that we will make out of all those markets which will increase the amount of micro-betting opportunities by a factor of ten, so three years from now, just from those three sports, we will have 25 million betting opportunities.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...