Bojoko Sports will initially launch in Finland and additional market launches are expected later this year.
The Bojoko Sports site will be full of information pages about sports betting in Finland, with the content written by online gambling experts.
Users will find information on different types of sports betting, betting tips, available bonuses, payment methods and more.
There will also be an odds comparison engine, which will compare odds for each bet a player makes to the best odds in the market from Bojoko’s listed sportsbooks.
The site will also include the same concept Bojoko uses for its casino services, which is a listing page that each operator can create; the pages also include the return percentage of the odds being offered.
There are now more than 30,000 Bojoko members, each of whom can rate and review the new sportsbook based on their experience.
The affiliate has brought in a team of professional gambling site testers, who play each sportsbook and add comments to the listing page; Bojoko says this provides a “double layer of accountability”.
Bojoko Head of Sports, Jussi Viljanen, said: “We are thrilled to have launched Bojoko Sports in Finland and to offer players in the country a place to access expert betting tips, compare odds and browse the best online sportsbooks available to them.
“We have taken the same approach to sports that we have to casino, and we believe this will ensure Bojoko Sports is a huge success in Finland; but also the other markets we plan to enter over the coming months and years.”
