The deal will see the B2B provider take the casino’s land-based business online; the casino's new and existing customers will gain an omnichannel experience.
The transition will be completed by Aspire’s gateway AspireCore Platform (PAM), which will offer a wide range of services to the casino.
In addition, the casino will also benefit from Aspire’s Managed Services, which includes customer support, CRM, VIP, fraud and risk management.
Aspire says the combination of PAM and Managed Services will "remove the pinch-points of technology, games supply and regulation for the operator."
Philip O'Leary, Director of Funfair Casino, said: “Our search for a platform solution for Funfair was predicated on finding a partner that had the technology, expertise and product set to create a rich and seamless casino experience for our players.
"Joining forces with a provider as renowned for these qualities as Aspire Global enables us to make progress in delivering a premium omnichannel operation.”
Tsachi Maimon, CEO of Aspire Global, added: “Funfair has an established presence in the Irish casino market and we are looking forward to developing an online solution that presents its players with a great omnichannel experience, while helping to support its entry into the digital world for the first time.
"This deal constitutes an excellent example of our PAM and fully Managed Services being utilised to take a land-based operator online. It is a union that will provide great opportunities for both parties.”
The Funfair deal is the latest reached by Aspire, as it continues to expand across Europe and America. The company is now present in 29 regulated markets across the world.
