The partnership will span three seasons, during which the focus will be on developing the championship and Ukrainian football in general.
The agreement is VBet's latest football deal, as it already sponsors the likes of AS Monaco and Portsmouth Football Club.
Powered by BetConstruct, VBet has 18 years of experience in the industry; the deal will be the operator's first entry into the Ukrainian market.
The company will offer a variety of casino games and poker tournaments to Ukrainian customers, as well as new products scheduled to arrive soon.
UPL Executive Director, Yevgeniy Dikiy, said: "We are happy to introduce VBet as the new title partner of the Ukrainian Premier League.
“VBet is an international company, a new player in the Ukrainian market, seriously determined to support Ukrainian football and to promote sports in general. From now on, the official name of the championship is VBet League. Accordingly, the new season will begin with a new logo.”
Anton Svetlichny, Head of the Partnership Department at VBet Ukraine, added: "We are glad to cooperate with one of the biggest leagues in Eastern Europe, which is progressing and becoming more and more powerful every year.
“We hope the fans will return to the stadiums as the 2021/22 season kicks off. VBet has got exciting surprises for them throughout Ukraine. We are confident in productive cooperation with the Ukrainian Premier League and are ready to share our international experience to promote the sports culture among the Ukrainian fans.”
