Southampton Football Club has welcomed Parimatch as its Official Betting Partner.

Parimatch operates worldwide, using high technology solutions to provide quality betting products and gaming experiences for its customers.

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, said: “We are delighted to welcome Parimatch Tech as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking and we look forward to working with them for the season ahead.”

The deal will bring the sports betting brand more visibility by being featured on the LED perimeters at St Mary’s stadium on matchdays. By partnering up with the Saints, the betting brand can open up to new markets across the UK and Europe. The company enjoys similar partnerships with several other Premier League clubs.

Roman Syrotian, Co-CEO at Parimatch Tech, added: “Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech.

“With the addition of these three great football clubs (Southampton, Aston Villa and Brighton & Hove Albion) to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to mutually utilise the upcoming opportunities these ventures present.

“Parimatch is in awe of the clubs’ great history and hopes to be a contributor to their success in the coming years. We are also honoured to have Chelsea, Everton and Leicester City by our side, and can’t wait to see our partners on the pitch, showing their passion for football and, naturally, winning.”