Nascar will be working together with Fubo to provide racing fans with an engaging wagering experience. This represents Fubo’s first partnership in auto racing and marks another important marketing deal in the professional sports industry (following agreements with the New York Jets and Cleveland Cavaliers). The launch of Fubo Sportsbook is subject to the requisite regulatory approvals.
Sam Rattner, COO of Fubo Gaming, said: “We’re eager to partner with NASCAR, a league with a rich history and passionate followers.
"As an Authorized Gaming Operator, we look forward to building engaging sports betting experiences for new and existing racing fans. Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”
This deal will see Fubo Sportsbook promoted as an AGO of Nascar through a multi-channel marketing campaign (track assets, in-app use of Nascar-owned track, series and event marks and logos, in addition to the distribution of assets across Nascar’s digital and social platforms and events).
The sportsbook is set to launch by the end of 2021 and it aims to be a mobile sportsbook, tailored to meet sports fans’ growing demand for interactivity through the integration of sports wagering and live TV streaming.
“Fubo Sportsbook provides us with an opportunity to further expand Nascar's reach through a unique sports betting experience,” added Joseph Solosky, Managing Director of Sports Betting, Nascar.
“Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”
