BetDEX raise £21m to launch ‘first decentralised betting platform’

In aims to transform the consumer sports betting industry, £21m ($28.26m) has been raised by three former FanDuel execs.

BetDEX raise £21m to launch ‘first decentralised betting platform’

BetDEX, founded by Nigel Eccles, Varun Sudhakar and Stuart Tonner, focuses on positioning itself as the ‘world’s first decentralised betting platform’, combining sports betting with blockchain technology.

Set to launch in early 2022, BetDEX will be based in Scotland and will focus on hiring positions across a range of functions. 

The trio will offer a fully decentralised protocol built on the public blockchain, Solana, providing customers with fast and low-cost trades. It will allow third parties to build their own innovations and applications on top of the platform. 

The San Francisco-based crypto investent firms, Paradigm and FTX led the funding round, marking it as the largest-ever seed investmenet secured by a UK startup.

Eccles commented on the investment, saying: “It’s exciting to be founding the business with Varun and Stuart and to be building it in Scotland. We are energised to have the backing and wealth of expertise that comes with having Paradigm and FTX as cornerstone investors.”

Sudhakar, said: “The sports betting industry charges high prices for poor products and limits trades by its most successful users.

“BetDEX is diametrically opposed to this approach, we will successfully compete against incumbents with a markedly superior product and low fees, which is now possible with the advent of the blockchain technology. Winners will always be welcome on our protocol.”

Topics
FinancialSports Betting
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Isabella Aslam
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Isabella Aslam is a marketing, communications and content professional with experience spanning journalism, PR and digital engagement. She has served as a writer and contributor in the iGaming space, including byline and interview work in Gambling Insider and related industry coverage.

During her time contributing to Gambling Insider, Isabella brought informed perspectives on industry trends, commercial strategy and player-centric topics, engaging with senior figures and exploring themes such as safer gambling, customer growth and evolving market dynamics. Her work helped shed light on key developments shaping the global gambling and betting landscape.

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