The spot is shot by Electric sheep Film studio from Kyiv, Ukraine, and celebrates Parimatch Tech’s partnership with the 2020-21 Champions League winner Chelsea FC, as club captain César Azpilicueta successfully releases the ball from the stone.
Ekaterina Amirkhanova, Parimatch CCO, said: "The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC was on board with exploring them with us in this new ad.
"The campaign revolves around the idea of how the past, the present and the future are intertwined. Chelsea FC’s players are the true ‘chosen ones’ – a fitting title for the current Champions of Europe. Working with Chelsea FC is always a great pleasure, and we can’t wait to see what the team has up their sleeve for this season."
Chelsea and Parimatch announced their partnership earlier in 2021, kicking off a three-season deal. As per the agreement, Parimatch will use the team’s brand and an array of digital, social and logistical assets to create activations for fans.
Guy Laurence, Chelsea FC CEO, concluded: "When we signed our partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative.
"This TVC spot achieves just that, and we look forward to seeing César, Thiago and Marcos playing their role as the 'chosen ones' on TV screens across Europe over the coming months."
