Overall, BlueBet has exceeded its CY21 and 1H FY22 prospectus forecasts for every key metric. Of note, turnover, net win and active customers all gained on each respective forecast.
A record turnover was achieved in Q2 FY22 of $138.6m, which is an increase of 55% compared to the prior contrasting period (PCP). In addition, there were new turnover records gained during the Melbourne Cup week, showing a total increase on the PCP of 62%. Bet count was also up 63% against the PCP during this week.
Another increase came during Q2 FY22, this time for net win, totalling $13.8m; an increase of 52% versus the PCP.
BlueBet also reached a total of 45,087 active customers for the period ending 31 December 2021, which again, is an increase of 77% compared to the PCP.
A new website and subsequent app has been created and made available for Android and iOS mobile users. This app is BlueBet’s fastest ever and, combined with the website, offers additional product enhancements to customers.
For the quarter, BlueBet saw an increase of 87% of first time depositors compared to the PCP, with the cost of acquiring such a user showing as a ratio of 3.6x compared to annual customer value.
Finally, BlueBet has announced a second US market access agreement, which entails a working partnership with Colorado-based casino operator, The Wild Card Saloon and Casino.
This collaboration will see the casino operating a new B2C online sportsbook in Colorado.
