Rush Street Interactive’s (RSI) BetRivers has signed a deal with the New Orleans Pelicans, which sees the operator become the basketball team’s official sportsbook partner.
As part of the agreement, BetRivers’ branding will appear throughout the home arena of the Pelicans, the Smoothie King Center, while VIP-themed Chairman’s Club will be rebranded as the BetRivers Chairman Lounge.
As of 28 January 2022, Louisiana opened its doors to online and mobile sports betting, with BetRivers one of the first operators handed regulatory approval in the state.
To strengthen its bond with Louisiana customers, the company hired Brandon Stokley, a two-time Super Bowl champion who played college sports in the state, and Jimmy Ott, an experienced Louisiana media broadcaster. Both are appointed to the position of Brand Ambassador.
Richard Schwartz, CEO, RSI, commented: “The Pelicans partnership and BetRivers Chairman Lounge is an RSI investment to enhance fans' watching and wagering experiences inside the Smoothie King Center, as well as emphasise our commitment to Louisiana sports throughout the state.
“We are thrilled to have our BetRivers sportsbook in the Bayou State and are proud to be the official partner of the New Orleans Pelicans, with its core of young, talented players and exciting future.”
Dennis Lauscha, President, New Orleans Pelicans, said: “New Orleans and Louisiana are home to some of the most passionate sports fans in the country, and it was important for us to partner with an online sportsbook such as BetRivers that delivers the high-quality experience that these fans expect and deserve.”
As an incentive to new customers in Louisiana, BetRivers has been offering a $250 first-deposit match bonus upon registration.