The Super Group-owned sports betting business will back the NBA franchise after both parties inked a multi-year agreement.
For its sponsorship, Betway will be granted various promotional rights, including in-arena branding at the team’s Fiserv Forum home.
The Bucks’ digital assets will serve as a further avenue for Betway to raise brand awareness via its Betway Game Rewind; a feature that highlights the team’s last matchup against its current opponent across social media channels.
“We’re thrilled to partner with Betway and bring their world-class brand to Bucks fans,” said Bucks Chief Business Development and Strategy Officer Matt Pazaras.
“Betway has been a fantastic partner to work with from the start and we look forward to growing our relationship with one of the premier online betting and gaming brands in the world.”
Betway and the Bucks’ team-up marks the former’s ninth NBA partnership as it continues to grow its North American footprint.
Its other pro-basketball partners include the Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves, Philadelphia 76ers, Miami Heat and Dallas Mavericks.
This will also be Betway’s first Wisconsin-based sponsorship, though the Badger State has yet to legalise commercial gambling.
Anthony Werkman, Betway CEO, commented: “Adding to our already impressive portfolio in the NBA, we’re very happy to welcome the Milwaukee Bucks to our family of partners.
“The Bucks are having a great season in the NBA and we’re looking forward to sharing the thrill of their successes together.”
