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Bede Gaming appoints Colin Cole-Johnson as new CEO

Colin Cole-Johnson has been appointed the new CEO of Bede Gaming. He joins the company from industry giant and FTSE 100 company Entain, where he was Gaming Product Director, having previously held director-level roles within operators such as Ladbrokes, William Hill and The Rank Group. 

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Bede Gaming is working through a new phase of development and this appointment is the latest in a series of announcements from the online gaming platform, which became part of the Gauselmann Group in March 2020.

In addition to this, throughout the past five years, Bede has grown to over 250 staff and established offices in several locations, supporting its customers across three continents. 

Moving forward and utilising the commercial and customer service expertise of Cole-Johnson, Bede hopes to build on this recent global expansion.

Cole-Johnson commented: “It’s a proud moment for me. Bede is a company that I’ve gotten to know well and admire over a significant period, so this is a brilliant opportunity to join and lead a strong team with a proven track record. Their achievements over recent years speak for themselves and the potential for the future is really exciting.”

Joe Saumarez Smith, Bede Gaming Chairman, added: “We are delighted that Colin has agreed to become CEO of Bede. He is an industry-leading executive with a proven track record at some of the biggest gaming companies in the world.

"He already knows Bede’s industry-leading platform from his days as a client and we have no doubt that he will help the company further grow its position as the first choice gaming platform in regulated markets. On behalf of everyone at Bede Gaming and the Gauselmann Group, I am excited to welcome Colin to the team.”

Cole-Johnson’s role as CEO will take effect as of 4 April 2022 whilst Bede’s current Managing Director, Alex Butcher, will be made a Non-Executive Director. 

 

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