As part of his new role, Fury will provide exclusive insight and previews on boxing fights on Freebets' website and social channels. He will also be expected to participate in content used as part of advertising campaigns for additional sports, such as horseracing and football.
Freebets, which is part of XLMedia, offers bettors a comparative view of betting operators by ranking promotions, odds and bonuses.
Dominic Celica, Head of PR for EU Sports, XLMedia, commented: “John Fury is a huge signing for Freebets and we can’t wait to start work with him. With landmark events coming up – such as Tyson Fury’s final professional fight – we’re delighted to have John as our brand ambassador, bringing his wealth of knowledge and expertise to the table.
“Freebets’ customers will benefit from being able to engage with John’s sports betting insight and opinion. We have so much planned and there are so many exciting projects in the pipeline.”
John Fury’s decision to partner with a gambling company is at odds with the values of his son, Tyson, who previously claimed he’d never support partnerships or advertising within the gambling industry.
In comments he made to the press in February this year, the WBC World Champion clearly stated he was against partnering with gambling brands, as well as drugs, alcohol and CBD oils, having previously suffered with addiction in the past.
He said: “Alcohol, drugs and gambling is a no-no for me, because I have come from those dark places and I don’t want to return. I wouldn’t want anyone else to return there so I could benefit from a few extra dollars in my account.”
His statement came exactly three years after partnering with B2B gambling supplier, SBTech, to become a Brand Ambassador at ICE London.
