Marker Trax offers a digital casino marker system, providing a cashless alternative to the traditional casino marker.
But while this comes amid a general trend towards cashless payments, Euronet is predicting big things for this company in particular, whose digital marker system it claims is “disrupting the multibillion-dollar gaming industry.”
And this statement isn’t without grounds. Marker Trax claims to have signed contracts or be in “advanced discussions” with more than 150 casinos.
This latest investment undoubtedly comes as a vote of confidence from Euronet, who previously licensed its REN payments platform to Marker Trax in September, powering the company’s system during its initial deployments
“Euronet and REN have always thrived in transaction-rich environments and this opportunity with Marker Trax provided a strategic opportunity for us to expand our business as well as theirs,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division at Euronet.
“From the beginning, we have treated our relationship with Marker Trax as a partnership and not merely as a technology licence.
“Watching the rapid adoption of the Marker Trax solution has been very exciting and we are even more enthused to be an invested player in their future success.”
The Marker Trax solution includes a mobile app and website which casino patrons can use to apply for a marker, replacing the manual marker-issuing process casinos have historically used.
Gary Larkin, Chief Strategy Officer at Marker Trax, said: “Despite the enormous demand for this product and extremely large size of the market, our confidence to meet our customers’ needs has never been higher because of the speed and scalability the REN payments platform provides to the Marker Trax solution.”
