The move, which allows bettors to combine multiple baseball bet offers in their parlay bets, comes amid Opening Day, with the new MLB season having commenced on 7 April 2022.
The group’s Game Parlay will allow players to parlay moneyline, spread, totals, and player props within the same game, or across multiple games, leagues, and sports.
It will have a total of 22 combinable offers, including 12 player props, such as ‘player to hit a home run’, ‘total bases recorded by the player’, and ‘strikeouts thrown by the player’.
Kambi added that the product has been successful since it was expanded to American football in November last year, where 45% of NFL bettors and 30% of NCAAF bettors placed a Game Parlay bet during the recent season.
“With Opening Day of America's national pastime upon us, the addition of MLB within Game Parlay is an exciting step forward for our product, partners and bettors alike,” said Kambi SVP Trading Simon Noy.
“Game Parlay has proven incredibly popular in the US market since launching in time for the 2021 NFL season, and its popularity has only increased since the addition of new leagues and sports such as college football and ice hockey.
“With Game Parlay now available for MLB, we look forward to improving the product even further as we seek to deliver the very best offering we can for our partners and their customers.”
