Published
OnlineCasino

Pariplay partners with PlayStar for New Jersey launch

Pariplay has partnered with online casino PlayStar to support its imminent launch in New Jersey.

pariplay nj
Listen To Article

The partnership will also see the Aspire Global group’s in-house development studio Wizard Games provide its content to PlayStar customers. This includes popular hits from the group, such as Dragons of the North, Rumble Rhino Megaways, and Wildwood Buffalo.

“We continue to look to add innovative and exciting partners to achieve our North American business goals and we’re very pleased to partner with PlayStar,” said Pariplay VP of Sales Andrew Maclean.

“The company’s exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world.”

Pariplay noted that it has targeted North America as a major growth area for the business, with the company signing a number of key commercial deals in the continent over the last year. Its Fusion aggregation platform features thousands of titles from industry game developers, along with a suite of back-office conversion and retention tools that enhance player value.

PlayStar Chief Business Development Officer Adam Noble commented: “Pariplay’s Fusion platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we are providing a breadth of choice for players that will be key for both acquisition and retention.

“As we continue forging partnerships with some of the industry’s best known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey.”


Casino News Sponsor
Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Aristocrat Gaming
Resorts World Las Vegas
Star Sports Group
GGA: EMEA 2025 Shortlist
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...