The partnership will also see the Aspire Global group’s in-house development studio Wizard Games provide its content to PlayStar customers. This includes popular hits from the group, such as Dragons of the North, Rumble Rhino Megaways, and Wildwood Buffalo.
“We continue to look to add innovative and exciting partners to achieve our North American business goals and we’re very pleased to partner with PlayStar,” said Pariplay VP of Sales Andrew Maclean.
“The company’s exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world.”
Pariplay noted that it has targeted North America as a major growth area for the business, with the company signing a number of key commercial deals in the continent over the last year. Its Fusion aggregation platform features thousands of titles from industry game developers, along with a suite of back-office conversion and retention tools that enhance player value.
PlayStar Chief Business Development Officer Adam Noble commented: “Pariplay’s Fusion platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we are providing a breadth of choice for players that will be key for both acquisition and retention.
“As we continue forging partnerships with some of the industry’s best known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey.”
