Sportradar’s InteractSport in renewed partnership with ECB

By Peter Lynch

Sportradar’s InteractSport has renewed its partnership with the England and Wales Cricket Board (ECB).

The partnership will see InteractSport continue to deliver electronic scoring and fan engagement applications to the recreational cricket community, under a multi-year agreement with Sportradar.

Over 100,000 cricket matches in England and Wales have been scored on the Play-Cricket Scorer app since its introduction in 2017. The extended partnership includes the provision of the Play-Cricket Scorer app, Play-Cricket Live app, and the Countdown Cricket app up to 2024. 

As noted by Sportradar, each product aims to offer unique value to the recreational game that will complement existing ECB initiatives and further enhance the matchday experience. This is done through live-scoring, streaming, and video-highlights access for club admins, players, and fans.

“Our partnership with Sportradar enables us to deliver a quality experience to our recreational participants and fans through world class technology,” said ECB Director of Digital & Data Alison Crowe.

“With an ever-increasing number of participants across England and Wales, we’re looking to inspire the next generation to share their passion.”

The Play-Cricket Scorer App for example is designed to make electronic scoring simple and accessible to all levels of cricket, and integrates with the ECB’s Play-Cricket platform.

InteractSport Managing Director Sam Taylor commented: “Sportradar is committed to supporting the growth of cricket at all levels. We believe the ongoing embedding of our digital solutions will enable the ECB to facilitate a closer connection with and relationship between recreational players. 

“It will also add a new dimension to their engagement with the sport they love to play and watch.”

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