Menzano will oversee corporate and casino branded website and app development in North America. She will lead all related data analysis capabilities and digital ROI strategies for the company’s corporate and casino property brands.
As noted by Mohegan, she joins the group with a wealth of experience leading strategic campaigns at premier entertainment and hospitality destinations, with her insight set to be integral to the company’s future digital effectiveness.
“Heather joins us at a pivotal time,” said Mohegan Senior Vice President, Marketing Communications George Galinsky. “We welcome her to our executive team as we continue to gravitate toward cutting-edge technology, digital solutions and experiences for casino gamers and entertainment-seekers around the country.
“With over 14 years of experience leading agencies and working closely with executive management to spearhead strategic communications, Heather’s expertise in brand management will undoubtedly contribute to Mohegan’s continued growth.”
Reporting directly to Galinsky, Menzano will elevate guest and public communications to grow potential revenue channels such as property websites, apps, and transient SMS and email.
Mohegan stated: “Menzano will be responsible for developing communication strategies with casino property marketing heads, corporate, and department heads across advertising, PR, marketing, social media and operations.
“She will also spearhead strategic planning, reporting, conversion metrics, monitoring and set goals for Mohegan’s annual marketing plan and KPI reporting.”
Menzano has previously served in advertising and public relations roles for high profile brands, including Resorts Casino Hotel (which is managed by Mohegan), Revel Entertainment and Caesars Entertainment.
