Tipico reports 50% German market share in ESG Report

Tipico Group has published its ESG Report for 2021, recording business growth in an “extremely dynamic” year, as the sports betting and casino games provider looks to fortify its position in the German regulated market.

tipico berlin germany gambling insider web image

According to the report, Malta-based Tipico currently boasts a market share of over 50% in Germany, with more than 1,300 Tipico retail shops in Germany and Austria. The company maintains that it has been able to build from this position of strength, despite difficulties posed by Covid-19 restrictions.

The report went on to outline Tipico’s commitment to establishing and maintaining customer trust, stating that “the satisfaction and protection of our customers is at the core of our business model.”

To ensure players always receive satisfactory levels of protection, Tipico launched a number of security initiatives and strived to reduce potential exposure to gambling-related harm. These included age and identity verification procedures, as well as the extension of protective measures to vulnerable customers.

Tipico made a special mention to its staff of 889 employees, highlighting the company’s efforts to foster an inclusive and equal working environment with no gender pay gap.

Finally, Tipico disclosed the company’s efforts to reduce environmental impact, with Tipico’s German retail locations running on 80% renewable electricity. The company intends to be using 100% renewable energy for all German retail locations and offices by 2023, part of a plan to reach climate neutrality by 2030.

In November 2021, Tipico published a study on sports betting superstitions, which revealed some rather surprising results.


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