Sportradar launches Virtual NBA product
Sportradar has launched a new basketball betting solution through its multi-year partnership with the NBA.
Virtual NBA uses Sportradar’s historic database to generate 480,000 “real game” basketball simulations, and will offer 3,000 virtual games per day, with 12 betting markets per contest.
“The fan experience is further enhanced by the high-quality game presentation, where hyper-realistic images have been generated through the latest motion capture technology using hundreds of cameras and sensors,” said Sportradar.
Moreover, Sportradar’s partnership with the NBA permits it to incorporate the names and branding of professional teams.
Ultimately, this new product represents an attempt to further capitalise on the popularity of virtual sports betting, complementing the company’s existing offer.
These include Virtual Baseball In-Play featuring Major League Baseball (MLB) and Virtual Sports Bundesliga, as well as the recently announced Virtual Cricket In-Play.
Frank Wenzig, Sportradar’s MD for Gaming, said, across the company’s virtual products, over 200 million betting tickets have been accepted so far this year. As a result, he believes that Virtual NBA can serve as an important driver of fan engagement.
“Through the introduction of Virtual NBA, featuring the names and logos of NBA teams, Sportradar is providing operators with dynamic new basketball content to drive engagement with the sport and provide fans with access to NBA betting markets, even in the off season,” said Wenzig.
This product will be available to operators worldwide, as long as they are permitted to offer virtual sports betting, via Sportradar’s eWallet Remote Game Server or the Betradar Unified Odds Feed.
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