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Allwyn to target US lottery tenders after UK contract landmark

After Camelot dropped its case over the handover contract for the Fourth National Lottery Licence in the UK, Allwyn's progress has been celebrated by Cohn Robbins Holdings Corporation (CRHC).

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Allwyn was Camelot's rival bidder for the UK National Lottery from 2024 and the withdrawn legal action means Allwyn can proceed with the requisite handovers to implement its lottery systems.

CRHC is involved in a process to take Allwyn public on the New York Stock Exchange and has commented on Allwyn now being able to proceed with the National Lottery handover.

Although IGT is yet to drop its proceedings against the Gambling Commission, analyst Lee Richardson told Gambling Insider Camelot's withdrawal is "good news for future lottery players."

But, more tellingly, CRHC has expressed its bullishness regarding the "$100bn" US lottery market, being "excited" that Allwyn will compete for new lottery tenders within North America.

Cohn Robbins stated: “As partners of Allwyn in our proposed business combination, Cohn Robbins shares Allwyn’s excitement concerning the UK National Lottery.

"Allwyn’s selection as the preferred applicant to operate Europe’s largest lottery, after one of the most competitive lottery licence tenders ever conducted, is a tribute to the strength and track record of the Allwyn team.

"We are also excited that Allwyn will be competing for new lottery tenders – including in the $100bn US market – with the credential of having successfully operated lotteries in multiple geographies.”

Allwyn formerly went by the name of Sazka Group, a Czech Republic-based operator that specialised in online gaming and lottery products.

Rebranding to Allwyn, it has since doubled down on its lottery focus, winning the prestigious UK National Lottery licence off Camelot – a company that has operated the National Lottery since 1994.

Given the huge lottery interest among players in the US, Allwyn's interest in the region is a no-brainer; it will face stiff competition, though, from operators partnered with the likes of IGT (which works with Camelot in the UK) and Scientific Games.

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