2020_8_pragmatic.gif
2020_8_pragmatic.gif
2020_8_pragmatic.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 22 February 2016

Ladbrokes' sponsorship of Cheltenham's World Hurdle ends

By Edward Obeng
Ladbrokes will not sponsor the World Hurdle at this year's Cheltenham Festival, with airline Ryanair stepping in as a replacement.

Ladbrokes was unable to continue its support for the event as it is not currently an Authorised Betting Partner (ABP) of the sport.

The British Horseracing Authority's ABP scheme sees bookmakers required to pay a portion of their digital profits on horseracing back to the sport.

Racetrack operators are encouraged to only accept new sponsorship deals with bookmakers who are part of the scheme.

Jockey Club Racecourses, the owner and operator of Cheltenham, has made it clear it will only agree deals with companies with an ABP standing, thus ending the World Hurdle's deal with Ladbrokes that has been in place since 2005.

Ian Renton, regional director of the south west region of Jockey Club Racecourses, said: "I am delighted that Ryanair have agreed to sponsor this year's World Hurdle but would also like to thank Ladbrokes for their commitment to the race in previous years."

Michael O'Leary, chief executive of Ryanair, added: "We are very happy to step in to add the World Hurdle to our day's sponsorship, alongside the Ryanair Chase, and remain wholly supportive of the Jockey Club's stance with regard to Authorised Betting Partners which has led to this race becoming available for sponsorship this year.”

Ladbrokes chief executive, Jim Mullen, previously criticised the ABP scheme, stating that it forced bookmakers and racing operators to take “deeper entrenched positions”.
RELATED TAGS: Sports Betting
DISCUSS THIS ARTICLE
IN-DEPTH 18 February 2020
A decade to remember
READ MORE

PREMIUM CONNECTIONS
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
BetConstruct
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
NSoft
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
ActiveWins
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
BBIN
Systems and Software
The Leading iGaming Software Supplier in Asia
1xPartners
Affiliate
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Efbet
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
Zimpler
Payments
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...