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Kwiff and Xtremepush sign partnership

Operator Kwiff and marketing provider Xtremepush have teamed up.

kwiff_xtremepush

By working with Xtremepush, Kwiff is shaping its engagement and retention strategy, by using personalised notifications for games or events that are relevant to players based on their profiles.

Additionally, Kwiff will also be benefitting from Xtremepush's products by leveraging the engagement technologies built into the customer data platform, to send web push notifications as well as web inbox messages.

Thanks to Xtremepush’s customer data platform with its data ingestion and player segmentation functionality, Kwiff has recorded a 33% click-through rate for web push and a 27% click rate for inbox notifications.

Kwiff CEO Charles Lee commented: “Kwiff delivers a revolutionary sports betting and casino product which is built on personalised supercharged gaming experiences. Working with Xtremepush allows us to communicate our unique offering with clarity and engage with our audience on a deeper level.”

Ross O'Connor, Director of Account Management at Xtremepush, added: “It’s been great working with the guys at Kwiff. We’ve been able to get the platform stood up and working well for them and the results have been well above the industry benchmark. Our support team did us proud in the early stages, making their technical expertise available to the team at kwiff so they could resolve any issues.”

Earlier this month, Kwiff’s users gained access to over 200 new slots after the company signed a deal with Pragmatic Play.

Xtremepush, meanwhile, signed a recent strategic partnership of its own – with Gaming Innovation Group.

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