Sightline’s Project 250 to upgrade 250,000 slot machines with cashless gaming solution
Sightline Payments has announced an investment of up to $300m to implement cashless gaming at slot machines across the US, in partnership with Acres Manufacturing Company.
Named Project 250, the solution focuses on allowing operators to upgrade existing slot machines via the Acres Foundation, thus providing the patrons with cashless solutions in approximately 16 weeks. The objective is to facilitate digital payment technology at 250,000 slot machines across the US in the next three years.
Sightline says this investment in infrastructure upgrades for its casino partners will accelerate the shift towards cashless gaming.
Sightline’s Play+ cashless solutions and its Mobile+ ecosystem will be integrated across casino resorts and be implemented in loyalty programmes. Its solutions are currently live with four major casino management systems in the US.
Omer Sattar, Sightline Co-CEO commented: “It’s the hardware and associated capital expenditures that often impede the large-scale deployment of cashless payments for gaming operators. This investment by Sightline through the creation of Project 250 will immensely impact the gaming landscape for decades to come.
“Ubiquity of availability is often critical in broad scale consumer adoption, especially in payments, and this investment will drive the whole industry towards the apex of the adoption inflexion curve.”
Noah Acres of Acres Manufacturing Company added: “We pride ourselves on our ability to provide operators with a scalable option to offer easy-to-implement cashless gaming. Cashless gaming is a great way for casino operators of all sizes to optimise customer relationships and drive enhanced profitability.”
To date, casinos in only 10 of the 44 states that have legalised gaming have launched cashless solutions for their customers, but once retailers start to invest in the new technology, customers quickly get to see the benefits and speed of the devices.
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