Published
OnlineLegal & RegulatoryMarketingIndustry

KSA claims ban on celebrities in gambling ads is “well observed”

The Netherlands’ ban on celebrities in gambling ads has been “well observed,” the country’s regulator has disclosed.

KSARiver
Listen To Article

Dutch gaming authority Kansspelautoriteit (KSA) has conducted an investigation of licensees’ marketing activities, finding that most have obeyed the new rule.

Since 30 June 2022, licensed operators have been prohibited from featuring so-called “role models” in advertisements.

As the KSA said, this covers “all persons who enjoy some form of public fame,” such as football players and social media influencers.

In particular, the ban is designed to safeguard young people from gambling harm, as well as other vulnerable groups.

According to the KSA, this prohibition has thus far been largely successful; only two licensees have violated the ban.

Each used the voice of a celebrity, the regulator said, stating: “The KSA had to warn two providers of online games of chance.

“After 30 June, they still used the voices of famous Dutch people. That is also covered by the ban. In one case, this was in a TV commercial, in the other case, a podcast.

“After the warning, they stopped. If the providers had not done so, they would have received a cease and desist order.”

Going forward, the KSA said it will “keep a close eye” on whether operators continue to comply. Only charitable lotteries, the Dutch state lottery and the lotto are exempt from the ban.

In other news, the regulator recently forced two unlicensed operators to withdraw from the Netherlands. The KSA threatened to fine them, prompting each to discontinue their offer to Dutch citizens.

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine