The Ksa clamps down on illegal game of chance World Cup advertising

‘Orange fever’ is gripping the Netherlands following its emphatic 3-1 victory over the US in the Round of 16 at the Qatar World Cup. The Dutch national squad will be facing Argentina, an early tournament favorite among the bookies, in the quarter-finals.

The Ksa clamps down on illegal game of chance World Cup advertising

Needless to say, sports betting has seen a sharp rise in the country as a result of on-pitch success.

However, with increased gambling activity comes unauthorised activities and promotions, often aimed at underage people. These commonly occur with advertising of World Cup pools, which is prohibited but nonetheless occurred via at least two providers, according to the Ksa.

Over the past week, several providers of games of chance have been reprimanded for breaching Dutch gambling standards. Rules state that the name or logo of a gambling company cannot appear in the same communication or image as a ‘role model.’

This rule applies to sponsoring an event or TV programme. The blanket term ‘role models’ encompasses famous Dutch football players and various providers have advertised games of chance along with images of said players.

The providers were summoned to stop their violations and complied. Additionally, the Ksa also addressed a sports betting company that was advertising on Twitter by initiating an investigation into its activity.

Also facing the crackdown of the Ksa was a local café where organised betting on the Dutch national team was being conducted. This illegal game of chance was immediately halted.

The Ksa says that, in total, 14 warnings have been issued for illegal gambling activities regarding the World Cup. The regulatory body has been particularly active recently, urging all online providers of games of chance to stop providing bonuses in the form of cashback last week.

Topics
OnlineLegal & RegulatoryMarketingSports Betting
Stay updated with GI
Follow Gambling Insider for independent news, analysis and industry expertise.
Robert Collins
Senior Writer

Robert Collins is a journalist and senior industry writer with experience covering the North American and global gambling sectors. He served as Senior Writer at Gaming America from June 2022 to March 2023, where he played a key role in producing and editing editorial content for both the website and the magazine.

During his tenure, Robert wrote and edited news and feature-length articles, interviewed prominent figures across the U.S. gambling industry, and helped expand the publication’s contributor network by onboarding more than 20 industry voices.

Visit Profile

Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.

More News