The viewing experience for fans will now have play-by-play data-driven insights, graphic overlays and visualisations on the screen – while the game is played, along with key information such as player statistics, passes completed, passing and receiving yards and rushing, too.
The Genius Sports feeds are only available on TSN+ – as well as also featuring other sports such as the English Premier League, NBA and March Madness.
Shawn Redmond, VP of Bell Media Sports, said: “TSN+ allows fans to go deeper into TSN’s world-leading live sports portfolio with augmented feeds, multi-casts, and additional featured content from our marquee properties, including the NFL.
"We’re thrilled to partner with Genius Sports to deliver these world-exclusive, data-enhanced augmented broadcasts for the NFL Playoffs and Super Bowl LVII to TSN+ users.”
Meanwhile, Mark Locke, CEO of Genius Sports, added: “In partnership with TSN, we’re thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans.
“The NFL Playoffs and Super Bowl are world-renowned, and we’re proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+.”
As a result, the operator will receive Genius Sports’ “portfolio of official data rights,” covering multiple leagues and competitions alongside a suite of new betting products.
