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Pollard Banknote and Atlas Experiences sign Frogger deal

Pollard Banknote has agreed a deal with Atlas Experiences, which will see it introduce a multi-jurisdictional Frogger instant game program.

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The new program will have an Irish spin on the integrated Frogger marketing campaign, with a trip to Ireland on the cards for winners in every participating lottery – which will include three nights at Dublin’s Hard Rock Hotel and three further nights in Adare Manor, accompanied with a week’s worth of activities.

Meanwhile, the second prize is $50,000 in cash prizes.

Derek Gwaltney, Founder and CEO of Atlas Experiences, said: "Atlas Experiences is thrilled to be partnering with Pollard Banknote on this exciting multi-jurisdictional Frogger second-chance program that will send lucky grand prize winners on a truly once-in-a-lifetime trip to Ireland in 2025.

"The vision of Atlas is to craft custom experiences that deliver the wow factor and winning moments that winners are excited to share, and this promotion delivers in all respects."

Furthermore, Brad Thompson, VP of Sales & Marketing at Pollard Banknote, added: "Pollard Banknote is pleased to partner with Atlas Experiences to leverage the proven popularity of Frogger in a multi-jurisdictional program.

“This promotion is particularly exciting for smaller jurisdictions that may not have the resources to offer a large-scale promotion like this on their own. We're looking forward to working with our lottery partners to deliver this program to players across North America."

In other news, Pollard Banknote and the North Carolina Education Lottery have extended their partnership until 2025.

The deal sees the decade-old relationship between the pair extend until 2025, which also has the option of one-year incremental renewals for three years thereafter, should both parties agree to continue.

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