This was a significant year for Arizona sportsbooks, as it was the first Super Bowl to take place in a state with legalised sports betting.
“Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher,” said Anna Sainsbury, GeoComply Co-Founder & CEO.
She added: “It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
However, GeoComply found that out of all the states, New York had the most geolocation checks, with over 13.9 million registered for the Super Bowl.
Ohio took second place, with 12.6 million, while Pennsylvania took third overall with 11.8 million checks. This means that more bets were placed from Ohio than from the home of the Philadelphia Eagles, as they faced off in the event.
Ohio only legalised sports betting this year on 1 January, which makes the state's numbers all the more impressive. The state did manage to beat the other five in total unique accounts, though, with 1.1 million, when compared to New York’s 851,000.
Overall, GeoComply registered 7.4 million accounts over the weekend, a 32% increase from last year. Of these, more than 100,000 geolocation checks were conducted in and around Glendale, Arizona, the location of the Super Bowl stadium.
Yesterday, it was reported on our sister publication Gaming America that GeoComply reported over 100 million geolocation checks across 23 US states and Washington DC during the Super Bowl weekend, showing a 25% increase from last year’s big game.
