Internet Vikings aims to support the growing online sports betting markets in the two states, in response to the evolving needs of operators.
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Internet Vikings' Founder and CEO, Rickard Vikström, said: "It was paramount to Internet Vikings to extend its offerings to the Big Apple. However, it exceeded my expectations."
The New York State Gaming Commission legalised online sports betting in January 2022. In the first year of operation, the state reported that over $16.7bn was wagered in online sports wagers.
This exceeded expectations, with $5m of the revenue being used to fund youth sports programs and $6m to fund problem gambling education and treatment.
Kristoffer Ottosson, COO of Internet Vikings, said: "Our presence in every destination that represents interest to all industry-related businesses is of great importance.
“To ensure that our clients, old and new, are able to continue their growth without any delays or interruptions."
Despite it being one of the most recent states to legalise it, New York became the country’s most prominent sports betting market in 2023 in terms of handle.
In a report published by the New York Governor, Kathy Hochul, the total mobile sports wagering amount for New York reached $16,595,732,482 by 7 January 2023.
Vikström, continued: "We look forward to the day when New York embraces other forms of iGaming.
"As for now, Internet Vikings will concentrate on newly launched markets such as Ohio and Massachusetts."
