SKS365 has partnered with betting and gaming solutions provider, Net4Media, to enhance the Planetwin365 network.
Net4media will provide a technological solution that will allow Planetwin365 betting shop owners the ability to customise store content, from banners and videos, to live odds and virtual games.
Luca Grisci, Senior Director Commercial Retail at SKS365, said: "The partnership with Net4Media makes us particularly proud and represents a very important step towards the shop of the future, in which the customer takes centre stage.
"Offering a cutting-edge and more engaging gaming experience also in the offline channel is the key to remaining competitive in the market, and we have no doubt that this agreement will make the fruition more interactive and digitized, ushering in a new era of retail entertainment.
“We are convinced of the potential that Net4Media's technology platform offers us, and we look forward to using it to provide our customers with targeted and constantly updated content that can meet their needs".
Planetwin365 currently has around 1,000 retail betting shops, which can now be personalised to the gambling habits and styles of users.
Liviu Popovici, Partner and Commercial Director at Net4Media, said: “Getting into a partnership with SKS365, one of the leaders of the very competitive Italian market, honors us, but also comes as a confirmation of the technological level reached by our complex platform.
“The signing of the agreement with SKS365 has behind it months of testing and personalization of Net4Media products to meet the most demanding expectations of SKS365 specialists.
“It was a laborious process of identifying and monetizating of the synergies between the best betting experiences and the highest technological standards that also unveiled the attention SKS365 pays to its customers and which very much helped us to further improve our platform.”
